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Redefining how EU citizens buy their dream home.
Creating a seamless, data-driven solution that empowers EU citizens to achieve mortgage-readiness and unlock their dream homes through personalized insights and financial rewards.
5 weeks
MLP app, UX Strategy, North-star vision (high-level), Visual identity
The problem
Buying a home is a dream for many EU citizens, but the process is often complicated by overwhelming paperwork, confusing bank procedures, and a lack of clear guidance. Without a streamlined experience, individuals struggle to become mortgage-ready, making the journey to homeownership difficult.
Below you can see the design process we followed to solve this problem in a challenging span of 5 weeks.
Define
We created a customer journey map through multiple interactions with the Homely team, identifying key pain points and decision-making moments for first-time homebuyers. This map was revised several times to align with evolving timelines & tech constraints, ensuring only the most critical features were prioritized for the MLP.
To manage the time crunch, we adopted agile methodologies, allowing us to divide and conquer as a small team of four designers. Each of us wore multiple hats, from serving as stakeholder points of contact to handling UX and visual design. Once a section of the wireframes was completed, visual design took over for branding and identity, and then we handed off those sections to the engineering teams for development.
Design
01
Sign-up flow
We began with the customer onboarding flow, which presented a key challenge: its length, posing a risk of high user drop-off during onboarding.
03
Homely bricks flow
Design challenges
Testing
02
Dashboard
The dashboard was the next part of the workflow which gives a detailed breakdown of the "Mortgage-readiness score".